PRIVACY POLICY
Effective Date: March 15, 2026 | Last Updated: March 15, 2026
1. Introduction
Yes Auto Canada (“we,” “our,” or “us”) operates the website www.yesautocanada.ca and provides online vehicle financing lead generation and referral services to individuals across Canada. We are headquartered at Unit 300, 10216 124 Street NW, Edmonton, AB, T5N 4A3.
We are committed to protecting the privacy and personal information of all individuals who visit our website, submit applications, or otherwise interact with our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in compliance with applicable Canadian privacy legislation, including:
- The Personal Information Protection and Electronic Documents Act (PIPEDA)
- Alberta’s Personal Information Protection Act (PIPA)
- Quebec’s Act Respecting the Protection of Personal Information in the Private Sector (Quebec Privacy Act / Law 25)
- British Columbia’s Personal Information Protection Act (BC PIPA)
- Canada’s Anti-Spam Legislation (CASL)
Important: Yes Auto Canada is a lead generation and referral service. We are not a lender, dealer, bank, credit union, or financial institution. When you submit an application through our website, your information is shared with our authorized dealer and lender partners who will evaluate your financing options, obtain credit bureau reports, and contact you directly. By using our website or submitting an application, you consent to this process as described in this Privacy Policy.
2. Information We Collect
2.1 Information You Provide Directly
When you complete our online financing application or contact us, we may collect the following personal information:
- Identity Information: Full legal name (first and last name), date of birth
- Contact Information: Phone number, email address, residential address, mailing address
- Financial Information: Employment status, employer name, income details, length of employment, sources of income
- Vehicle Preferences: Type of vehicle sought (car, SUV, truck, van), budget preferences
- Credit-Related Information: Credit history details you voluntarily disclose, previous financing experiences, bankruptcy or consumer proposal history
- Residency and Immigration Information: Immigration status, work permit details, length of time in Canada (for newcomer applicants)
- Identification Documents: Driver’s licence, proof of residency, proof of income (pay stubs), bank statements, proof of insurance, and other documents required by lenders during the approval process
2.2 Information Collected Automatically
When you visit our website, we may automatically collect certain technical information, including:
- Device and Browser Information: IP address, browser type and version, operating system, device type
- Usage Data: Pages visited, time spent on pages, referring website, clickstream data
- Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to improve website functionality, analyze traffic, and support marketing efforts. See Section 9 for more detail.
2.3 Information from Third Parties
With your consent, our authorized dealer and lender partners may obtain credit reports and credit scores from Canadian credit bureaus (Equifax Canada and/or TransUnion Canada) as part of the financing evaluation process. These inquiries are conducted by our partners, not by Yes Auto Canada.
3. How We Use Your Information
We use the personal information we collect for the following purposes:
- Lead Generation and Partner Matching: To evaluate your application and share your information with authorized dealer and lender partners who may be able to assist you with vehicle financing
- Application Processing: To verify your identity, assess initial eligibility, and communicate with you regarding your application status
- Communication: To respond to your inquiries, provide updates on your application, and send service-related notifications via phone, email, or text message
- Legal Compliance: To comply with applicable laws, regulations, court orders, and legal processes
- Service Improvement: To analyze how our website and services are used, identify trends, and improve user experience
- Marketing (with consent): To send you promotional materials, newsletters, or offers related to vehicle financing, but only where you have provided express or implied consent in accordance with CASL
- Fraud Prevention: To detect, prevent, and investigate fraudulent applications or unauthorized access to our systems
4. How We Share Your Information
Yes Auto Canada is a lead generation and referral service. By submitting an application through our website, you expressly consent to the sharing of your personal information with our authorized dealer and lender partners as described below.
4.1 Dealer and Lender Partners
- Evaluate your vehicle financing options
- Obtain credit bureau reports and credit scores from Equifax Canada and/or TransUnion Canada
- Contact you directly regarding potential financing offers
- Facilitate the vehicle purchase and financing process
You understand and consent to the fact that your personal information is provided to our dealer and lender partners as a core function of our service. Each partner is an independent entity with its own privacy practices. We encourage you to review the privacy policy of any partner you engage with.